In what is a bit of a departure from the focus of this blog, I direct you to this excellent article over on Empire, the best movie magazine in the world.
Discussing the ongoing fight against movie piracy, the piece centres on what is often referred to as 'the carrot' rather than 'the stick' in appeasing consumer preferences; by this I of course mean rewarding good form rather than punishing bad form. To this end, the article discusses releasing movies on the same days in different territories as a means to minimise the demand for pirated movies and the rise of VOD services.
There are strong parallels with music piracy trends and I credit the writing style for being informative and entertaining at the same time, without slipping into the usual sort of anti-corporate rhetoric so common from similar sources.
Discussing the ongoing fight against movie piracy, the piece centres on what is often referred to as 'the carrot' rather than 'the stick' in appeasing consumer preferences; by this I of course mean rewarding good form rather than punishing bad form. To this end, the article discusses releasing movies on the same days in different territories as a means to minimise the demand for pirated movies and the rise of VOD services.
There are strong parallels with music piracy trends and I credit the writing style for being informative and entertaining at the same time, without slipping into the usual sort of anti-corporate rhetoric so common from similar sources.
Tweets @ musicpiracyblog
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